Rosalía x Balenciaga: Materials and Merchandise 

Undergraduate Project, 2022

The University of Texas at Austin

​​

For his second undergraduate studies project, Lē conceptualized a collaboration between Balenciaga and Spanish pop star Rosalía, a apparel line inspired by album Motomami. Merging the rebellious energy of motocross culture with Balenciaga’s avant-garde design language, the project explored the power of materiality as a storytelling device.

​

Lē’s design approach centered on material innovation—experimenting with industrial fabric, reflective synthetics, and leather to articulate themes of duality present in both the album and moto culture. The collection reflects a tension between aggression and vulnerability, performance and ornamentation, tradition and futurism.

​

Grounded in cultural and material research, the project positions fashion as a medium for sonic and subcultural translation. Rosalía x Balenciaga challenges conventional narratives within moto-inspired apparel, offering a fresh perspective rooted in inclusivity, gender fluidity, and high-concept design.